L'Oréal Fashionista

Promotional microsites on Facebook

Project date



Software Engineer





As a software engineer, I played a pivotal role in the development and delivery of several high-impact promotional microsites for L'Oreal, including the highly significant L'Oreal Fashionista microsite.

One of the key challenges in this project was to ensure the efficiency of development costs while delivering exceptional results. To address this, I took the initiative to create an internal development framework specifically designed to streamline the process of building disposable microsites. This framework empowered the team of developers by providing them with reusable components, libraries, and tools, enabling them to develop new promotional microsites on Facebook within a remarkably short timeframe, typically a matter of days.

By architecting and implementing this development framework, I significantly contributed to reducing the time and effort required to create each microsite, resulting in substantial cost savings for L'Oreal. This efficient approach not only accelerated the delivery of microsites but also enhanced the team's productivity and allowed them to focus more on the creative aspects and unique requirements of each promotional campaign.

Furthermore, my expertise in software engineering and web development played a crucial role in ensuring the seamless functionality and engaging user experience of these microsites. I leveraged my proficiency in front-end technologies, including HTML, CSS, and JavaScript, to design visually appealing and responsive interfaces. I also integrated back-end systems, such as APIs and databases, to enable seamless data retrieval and processing, ensuring that the microsites effectively showcased L'Oreal's brand and promotional content.

Throughout the project, I actively collaborated with cross-functional teams, including designers, marketing professionals, and project managers, to understand their vision and translate it into practical technical solutions. I took an active role in brainstorming sessions, offering valuable insights and proposing innovative ideas to enhance the overall user experience and maximize the impact of each microsite.

The successful implementation of the development framework and the subsequent delivery of multiple promotional microsites for L'Oreal demonstrated my ability to drive efficient development practices, streamline processes, and deliver exceptional results within strict timelines and budget constraints. My contributions not only improved the development workflow but also empowered the team to deliver engaging and cost-effective microsites that aligned with L'Oreal's marketing objectives, significantly enhancing their online presence and consumer engagement.

Skills applied