TVA Boutique

E-commerce website for a TV show

Project date



Software Engineer


TVA, Quebecor



As part of my role in the development and maintenance of TVA Boutique's e-commerce website, I undertook the task of revamping the entire purchase process to enhance the user experience and address shopping cart abandonment.

Working closely with the TVA Boutique team, I recognized the importance of creating a seamless and intuitive purchasing journey for their customers. Understanding that a cumbersome or confusing checkout process could discourage potential buyers, I embarked on the challenge of redesigning and optimizing this crucial aspect of the website.

To begin this project, I conducted a thorough analysis of the existing purchase process, identifying pain points and areas for improvement. I collaborated with the design team to create a user-friendly interface that aligned with TVA Boutique's brand and provided a cohesive shopping experience.

Leveraging my technical expertise, I implemented a more streamlined and efficient purchase flow, focusing on simplicity, clarity, and ease of use. I introduced intuitive form validations, progress indicators, and clear calls to action to guide users through each step of the process.

Furthermore, I optimized the loading speed of the purchase pages and introduced responsive design principles to ensure a consistent experience across different devices and screen sizes. This responsive design approach allowed customers to seamlessly complete their purchases, whether they were shopping on desktop computers, tablets, or mobile devices.

Throughout the development of the new purchase process, I actively sought feedback from users and stakeholders to ensure that their needs and expectations were met. By conducting user testing and gathering insights, I fine-tuned the interface and incorporated iterative improvements based on user feedback.

The revamped purchase process resulted in a significant reduction in shopping cart abandonment, leading to increased conversions and improved customer satisfaction. The improvements not only enhanced the user experience but also positively impacted the bottom line for TVA Boutique.

In addition to the purchase process overhaul, I also fulfilled ongoing responsibilities in maintaining the e-commerce website. This included addressing bug fixes, implementing new features, and ensuring the website's overall stability and performance.

Working on TVA Boutique's e-commerce website provided me with valuable experience in optimizing the user experience and driving tangible business results through user-centric design and development. It allowed me to demonstrate my ability to identify and solve complex challenges, collaborate effectively with cross-functional teams, and deliver solutions that align with business objectives.

I am proud to have played a role in improving the TVA Boutique e-commerce website and contributing to the success of their online business. This project strengthened my skills in e-commerce development, user experience design, and iterative problem-solving, positioning me as a versatile and valuable asset in the field.

Skills applied